Privacy & Cookies Policy

1. Changes to This Policy

We may update this Privacy & Cookies Policy from time to time to reflect changes in our operations, legal requirements, or services we use.

Any updates will be published on this page together with the revised “Last updated” date shown above.

2. Information We Collect

Information You Provide Directly

• Name, email address, billing address, and shipping address
• Order details and transaction information
• Personalisation details such as names, dates, locations, custom text, messages, and uploaded images where applicable
• Messages sent through contact forms or customer support requests

Information Collected Automatically

• IP address and approximate location
• Browser type, device type, and operating system
• Pages viewed, browsing behaviour, and time spent on the website
• Basket activity, checkout activity, and referral information

Information From Third Parties

We may receive information from service providers and platforms we use to operate our business, including Shopify, payment processors, shipping providers, fulfilment partners, print-on-demand production partners, personalisation tools, analytics services, fraud prevention tools, email marketing providers, and advertising platforms.

3. How We Use Your Information

• To process payments and fulfil orders
• To produce personalised products and keepsake gifts using your submitted details
• To provide customer support and respond to enquiries
• To send order updates, delivery notifications, and service messages
• To improve website performance and customer experience
• To detect fraud, prevent misuse, and protect our business
• To send marketing emails where you have chosen to receive them
• To comply with legal and regulatory obligations

4. How We Share Your Information

We share personal information only where necessary to operate our business and provide our services.

This may include payment processors, fulfilment providers, print-on-demand production partners, personalisation tools, shipping companies, analytics providers, email marketing services, fraud prevention tools, advertising platforms, and website service providers.

We may also disclose information if required by law, to respond to lawful requests, protect our rights, or in connection with a business transfer such as a merger or acquisition.

5. Cookies & Similar Technologies

Our website uses cookies, pixels, tags, and similar technologies to support website functionality, remember preferences, analyse traffic, support checkout activity, and improve marketing performance.

Types of Cookies We May Use

• Essential cookies required for website, basket, and checkout functionality
• Analytics cookies used to understand how visitors use the website
• Marketing cookies used to measure advertising performance and provide more relevant promotions

You can manage cookies through your browser settings. Disabling certain cookies may affect website functionality, personalisation tools, basket features, or checkout functionality.

6. Marketing Communications

If you subscribe to our marketing emails, we may send updates, promotions, product announcements, gift ideas, or personalised recommendations.

You can unsubscribe at any time using the unsubscribe link included in marketing emails.

7. Your Privacy Rights

Depending on your location and applicable law, you may have rights relating to your personal information.

These rights may include requesting access to, correction of, deletion of, restriction of, objection to certain uses of, or portability of your personal information.

UK customers may also have rights under the UK GDPR and Data Protection Act 2018.

We may need to verify your identity before processing privacy-related requests.

8. Data Retention & Security

We retain personal information only for as long as reasonably necessary to fulfil orders, maintain records, provide customer support, comply with legal obligations, resolve disputes, prevent fraud, and enforce agreements.

We use reasonable administrative, technical, and organisational safeguards to help protect your personal information. However, no method of online transmission or storage is completely secure.

9. Children’s Privacy

Our website is not intended for children and we do not knowingly collect personal information from children through the website.

10. International Data Transfers

Depending on the services we use and where our partners operate, your information may be processed in countries outside the United Kingdom.

Where required, we take reasonable steps to ensure appropriate safeguards are in place for international data transfers.

Contact Information

If you have questions about this Privacy & Cookies Policy or about how your personal information is handled, please contact us through our contact page.

We provide customer support by email for accuracy and record-keeping.